Case Studies
Fitniceuticals
A website design to provide rapid content updating and effective messaging to fitniceuticals potential and existing clients.
http://www.fitniceuticals.com/ Techmatters built a website that reflects Fitniceuticals brand image and communicates effectively with current and future clients. After the Design: - Traffic to the site increased by 20%;
- Inquiries from potential clients increased by over 50%.
The Challenge:
They also needed the capacity to demonstrate health and motion. Finally, because of the speed at which Fitneceuticals works, they also needed the ability to update their own content at a moment's notice, whether it is a new client case study, an informational video, or a new industry report. There was also a need to communicate with visitors with a blog. Methodology:
A simple yet effective Flash animation on the homepage highlights the brand's target audiences, and addresses the concerns of even the casual visitor.
The scrolling javascript highlights the customer testimonials and news. A custom content management system allows fitniceuticals to showcase their latest accomplishments instantly, while an integrated blog allows for up-to-the-minute contact with the people behind the brand. Results:
Every day, Fitniceuticals is on the cutting edge of Web 2.0, helping brands locate, target and message social media users, and helping social networks monetize on their rich user data. Now, their own presence on the web is streamlined, targeted and highly dynamic, allowing Fitniceuticals to communicate with potential clients clearly and effectively, and instill confidence and loyalty in existing clients.
Detweiler Medical
Detweiler Family medicine is a group of progressive Family Physicians and Nurse Practitioners based in Lansdale, Pennsylvania. Challenge:
The group needed two sites developed one for their family medicine side and one site for the cosmetic side of the business. The sites were to be professional and highlight the doctor qualifications as well as access to medical forms and a good content management section for updating. Methodology:
Techmatters developed a professional front end accompanied by a robust Content Management System (CMS). Results:
Detweiler Family Medicine keeps their customers updated on new products through the website. http://www.detweilerfamilymedicine.com/
SAT Flashcards
Sateducate.com is a an Ecommerce site that sells sat test prep material in the US. Their first product is a SAT vocabulary flashcard range. Challenge:
They wanted to get a custom website built showcasing their initial flashcard product but also allow scalability to add more products. They also wanted to add more content and track their sales. Once the website was complete they wanted to have a cost effective pay per click campaign for selling their product online. Methodology:
We built sateducate.com with a strong flash component for the flashcard showing the front and back of the card. We also built an open source Ecommerce engine at the backend to allow for a cost effective administration console to add products with pictures and track sales including customer relationship management. We then integrated the site into authorize.net which is a standard Ecommerce payment gateway. We also built a custom-landing page for the pay per click campaign www.sateducate.com/christianson Results:
The site is getting more than 400 clicks per month
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